Do customer online reviews really matter? The answer is certainly a strong “YES”. It has been noticed that with the emergence of online platforms, customers are now able to share their experiences with the world in just a few clicks. Nowadays, the reviews are not only found on e-commerce websites but also across the web ranging from social media to blogs and even forums.
There are websites that are dedicated to customer reviews only and help consumers to make the right decision about their purchase. All of those sources have enabled the consumers to freely post their positive or negative opinion about the products. These reviews are undoubtedly a valuable asset for consumers and companies and can be crucial for a business.
What is the first thing you do when you go to make an online purchase? Many consumers go to check the online reviews about the products because in an eCommerce-driven world where consumers and to some extent companies can’t physically experience products before making the purchase.
It has been made really handy by online review sites such as Yelp! and Facebook to find an opinion on just about anything that is only a few clicks away. No doubt, almost all customers and companies seek out recommendations and customer testimonials before choosing a business, a product, and any service they need. They do this practice because it helps them to establish reliability and trust and even helps in filtering out the required companies with a terrible reputation.
Online reviews tend to be the behavior changer as they make people socially driven and enhance the purchases of certain brands. The researches show that online reviews are the biggest and proven source of social proof which ultimately has a clear impact on sales.
Online reviews are fair enough to make you more visible so people can shop on your website confidently. most shoppers are likely to visit search engines like google, bing, MSN, and even Facebook. Positive reviews can definitely help them decide what to buy. Companies having positive results certainly help search engines to pipeline and value the positive content when choosing which result to return.
Most of all, positive online reviews make you look trustworthy. It is absolute to understand that your brand can significantly build reliability, trust, and credibility from a steady stream of positive reviews. The more positive reviews you earn, the better the online identity of your company you enjoy. It paved the way as to how customers are talking about you and it will eventually help you drive more sales.
Online reviews are an efficient and trusted way to expand the conversation about your brand among people. When people have good things to say about your product, they are also likely to share their positive reviews on more websites.
There is an acute possibility that case studies and theory can be misleading but there is a growing body of benchmark data that has proved that positive reviews about your company empirically lead to increased review and improve sales. It has been shown in various studies that reviews play a vital role in improving your star rating and thus has a positive impact on your sales.
1-How can online reviews help your business?
Online reviews, generally help provide you an accurate profile of the business to your potential customers. As a result, this can increase the confidence and trust your audience will have for your organization.2-
2-Reviews increase your presence on the web
One of the most obvious benefits of online reviews is that they help you to get noticed by more people. Reviews can kick start a conversation about you and give your company a face and a reputation.
3-Reviews can benefit your search engine rankings
Reviews can be very helpful for SEO and SEM, especially on Google. Online reviews are factored into Google search results which help to drive your appearance in the search listing. In fact, according to a Moz study, online reviews make up 15.44% of Google ranking factors. That means the more reviews you have, the more your name will appear, helping to increase your search engine rankings.
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