Open, free and customizable
CMS or content management systems allow you to easily create and then manage a blog or a website. WordPress is a free tool and an open-source application. No cost and registration is involved in WordPress installation
A lot of WP themes are available and many of them are available for free. Everyone can therefore find their style, their universe, and choose a theme that will perfectly suit their activity. And in addition to finding an original template among the hundreds available, it is also possible to customize the template, for example by changing colors, fonts, or plugins.
There are also hundreds of WordPress plugins, with new additions very regularly. It is therefore a very economical way to create a website while being able to count on a result that is both personalized and professional.
Using WordPress = Simplicity
WordPress is extremely easy to use. Its configuration is quite easy and convenient. Management of pages, links, and themes is very user friendly. It does not require any HTML or special coding to run the graphics.
The interface is drag and drop which makes it very easy and even newbie can use it. It classifies the content into sections and sub-sections and makes it easy to manage the rights of the different users.
In addition, WordPress has become a global benchmark for site creation, so it is very easy to find forums for mutual help and support. The platform is so widespread that you can often even find the answer to a problem by entering it in some search engine.
Optimized SEO
SEO results are really effective if WordPress is being used as a tool. The CMS indeed has strong capacities in this area. Its source code is notably optimized with each update and the management of permalinks, categories, and tags is facilitated.
Proper use of tags also boosts SEO. The site designed in WordPress can also be embellished with powerful SEO extensions specially designed for the platform. Some of them are quite formidable while remaining free in their basic version, considered sufficient for most users.
Some basic techniques in web writing and good mastery of social networks will complete the work to ensure optimal SEO and therefore regular traffic on the various articles and on the pages of the site.
WordPress SEO & SEO
Use a Responsive interface
When we see the rapid increase in the use of mobile phones and tablets for internet browsing, it is obvious that sites that do not adapt to them will lose a lot in traffic and efficiency. Positive point: WordPress technology does not integrate flash elements, which are difficult to read on tablets and smartphones. It uses the “jquery” which facilitates interactions but also operate on mobile devices.
More and more WordPress themes, even free ones, also integrate fully responsive technology, which is to say perfectly suited to all types of receivers: computers, smartphones, and tablets. The responsive design actually allows different display and ergonomics depending on the size of the screen used. It, therefore, does not put off any user and facilitates navigation on the site.
For professionals in the sector, creating a site in 2013 without responsive technology is heresy given the current and expected growth in the use of mobile devices. The use of WordPress is therefore an asset in this area.
Boost your site
While WordPress is certainly the best CMS currently developed and the one that offers the most possibilities for extensions, it can have a certain drawback: heavy and slow loading. However, we know that a slow display discourages Internet users and has repercussions on SEO since Google now takes into account the response speed of a website to define its positioning.
However, there are effective solutions to boost WordPress. The first of these lies in the choice of a quality host. Professionals in the sector advise investing a few dollars more for a quality host, rather than in a premium theme that will have no impact on the speed of display and therefore referencing. To be efficient, the hosting must include at least 1 GB of RAM, 1 GB of disk space, and the possibility of installing a recent version of PHP / MySQL.
Also, choose a theme with recognized performance in terms of speed and SEO. You can check these on sites like GTmetrix.com or Pagespeed by Google. Use a cache plugin (WP Rocket, W3 Total Cache or WP Super Cache) and a CDN that will take the strain off the server. Clean your database with the WP-Optimize extension and do not overuse plugins, which add cumbersome to the site.
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