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What are Google Trends and how it can help with SEO strategy?

Having everything; an incredible website, with a perfect domain name, beautiful design and lots of content. But despite all these efforts, your analysis still shows a flat line in terms of visitor statistics. Discouraging, isn’t it? Well, it’s time to do something about it. In this article, we will show you few simple steps to quickly generate web traffic.

Different types of traffic

Let’s start with the basics; you need to know the different types of traffic to better understand the steps to follow.

There are two main types of traffic: organic traffic and paid traffic.

The term “organic traffic” refers to site visitors who come from search engines such as Google or Bing.

In contrast, visitors considered “paid traffic” are those who arrive at your site via advertisements (such as Google AdWords and Facebook Ads), promoted links and other paid methods.

Statistics have shown that 51% of all traffic on most websites is organic. Thus, many site owners compete to optimize the SEO of their website to the maximum. After all, who doesn’t love a free and profitable method?

But organic traffic is a long-term investment. Finding your site on the first page of search engine results is tough competition. You may not see significant results for months, especially if the niche of your site is an information-rich industry.

If you want to see immediate results, consider the paid traffic option. You can configure it in minutes and receive traffic the same day.

Tons of advertising services also offer several options for driving traffic. You can choose who sees your ads based on your location, age, gender and other criteria.

SEO optimization

Optimizing your website for SEO means making your site more suitable for search engines and visitors. A well implemented SEO will help your website to rank higher in the search engine results pages (SERP), thus driving traffic to your website. One simple way to optimize your website is to do a keyword search for your content. You will know if there are a lot of people looking for a specific keyword and how high the competition is. From there, you can determine which keywords you want to use and which can be ranked well in the search engines.

seo strategy 598x381 1

There are many tools for this purpose, the most popular of which is Google Keyword Planner. You can find keyword ideas or view historical statistics (average monthly searches, competition, etc.). Once you know which keywords you want to use, it’s time to optimize your website. The optimization process can be divided into two categories:

Offsite or offsite SEO refers to everything you do to promote your websites, such as creating links, marketing on social networks, etc.

On-site SEO, that is, on-site, is the act of optimizing different parts of your website, including content. When creating content for your website, be sure to focus on SEO for your page first. After all, your website must be perfect before you want to bring it closer to the others, right? Here are some things you can do to improve the SEO of your page:

Interesting Titles: Create an attractive title with your keywords. It must contain approximately 70 characters or less.

Meta descriptions: they are the brief description of a web page that appears in the SERPs. Like Meta titles, it must contain the main keywords so that search engines and humans can understand what your page is about.

Header tags: make your content easy to read using the header tags (H1 to H6).

Alternative text for images: used to describe images on the web. Help search engine robots to understand images. Screen reading tools also use this text to describe the image to the blind.

Email marketing campaigns

While SEO is a great way to show the potential of your site to customers, you need to make sure they don’t visit it just once. Interact with visitors by regularly sending newsletters and promotions by email.

Being in touch with those who have already visited your page helps you stay there for them and encourages them to visit you again. Like a regular cafeteria customer, they will end up having a sense of loyalty to your site. It is a fantastic way to attract traffic to your website.

Social media

Social networking sites are a powerful tool to increase traffic to your website. If you use them wisely and effectively, it won’t be long before visitors flood your site. First, always make sure that your content is easy to share. People like to share interesting articles they have found on the Internet with their friends and family. Do not miss this opportunity and include tools to share on social networks in your blog posts.

social media image

However, it doesn’t look like you and is waiting for people to share your content. You have to be active and reach the new audience. Whenever you download new content, share it on social media. It costs you nothing and you can dramatically increase traffic to your website.

Here are some tips for promoting your content on social media sites:

Add visual elements: Internet users are more likely to click on visually attractive publications.

Use hashtags: Hashtags make your posts more recognizable to people searching for that keyword.

Choose the right tool: different social networks have a different target audience. Most adults use Facebook, while teens and 20-year-olds tend to use Instagram and Twitter. Try some sites and decide which one is best for your website.

 

Write quality content: Content is at the heart of each site. Attractive content will keep your visitors coming back again and again. In addition, they will share your content for you. Isn’t that the dream?

Here are some tips on how to write great content that can quickly generate web traffic:

Keyword Research: Your content should be based on the main keywords. Think of it as the subject. Therefore, choose keywords that are currently relevant and have fairly high traffic. You can use Google Keyword Planner, as mentioned above, or use Semrush for further keyword analysis.

Create interesting headlines: that’s what people read in SERPs, so the more striking the better.

Do not use long sentences or words: most people ignore your content to find the information they are really looking for. Simplicity and clarity are essential.

Write informative content: your content must provide answers. Avoid filling in sentences to get a minimum number of words.

Add pictures and videos: a large block of text will keep readers away, so give your visitors a few breaks with visuals here and there.

When it comes to writing quality content, practice is key. Over time, you will learn to write effectively to drive traffic to your website.

Make your site user-friendly for mobile use

The fact that mobile phones account for 52% of all web traffic should be enough to explain why your website should be compatible with mobile devices. If visitors have a bad mobile experience on your site, they may never come back. You will lose much of the potential traffic.

You may be wondering what type of website is considered suitable for mobile devices. Well, the basic answer is that it should react to its use in cellphones, that is, the screen should automatically adjust according to the screen size of the device.

In this way, visitors can comfortably navigate your website without having to pinch their screen. You can do Google Mobile Optimization Test to see if your website is already compatible or not. To create a responsive website, you need to hire a professional or use responsive website themes and templates. The latter is, of course, a cheaper and simpler option. We always recommend WordPress because all of its themes are compatible with mobile devices.

Audit your outdated content

Of course, you always have to write new content to attract new visitors. However, editing previously written content is also a great way to quickly generate web traffic.

Search engines are constantly browsing websites to find new content. Whenever you update your existing content, it’s basically like putting up a big sign that says “double check!” Search engines will notice, reclassify and rearrange your page rank based on updates.

For faster results, update old content that generates heavy traffic to your website. It is very likely that it is already well classified in SERP, so an update will keep them relevant and increase the possibility of obtaining a higher rank.

Stay tuned for typos or typos.

Repair broken links. And best of all, link to new sources. Add new images, infographics or videos.  Improve the accuracy of your content by updating outdated information.

Establishment of an affiliate program

An affiliate program is an association in which site owners pay affiliates (publishers) to send them traffic or sales. Affiliates often write an article about their product, convincing readers to buy and putting the referral link. Many companies are choosing this strategy today because it is a cost-effective way to drive traffic to your website and increase conversion rates.

affiliate program

Before choosing an affiliate, you need to know who your target audience is. Publishers must be attractive to your consumers. Suppose your audience is adolescent, editors with an informal and fun tone of voice may work better for you. Choose wisely and you will get the maximum results.

Internal links

For some reason, many website administrators tend to focus on third-party links and forget to implement internal links. It’s a shame because both are equally important for increasing traffic to your website. Google uses links (internal and external) to determine the value of a page. If there are many links to a page, Google believes that the page is important and that it will rank well. So it’s clear how important the internal link is, right? That’s why every time you create content, it’s important to include internal links to relevant articles. Suppose your message is about starting a business, you can insert links to articles on ideas and business plans. Another benefit of internal links is to keep visitors to your website. By providing internal links to relevant pages, visitors will not be looking for the information they need on your competitors’ sites.

Use a CDN to improve the speed of your site

Google wants to provide its users with the best browsing experience, so site speed is important in search rankings. As such, improving site speed is imperative if you want to drive traffic to your website. A great way to increase the speed of a site is to use the Content Delivery Network (CDN). It is a group of servers spread around the world. When someone requests to visit your site, the nearest server will respond by sending static content. As a result, loading time is faster due to the short distance between visitors and servers. Most CDN providers are paid, but you can get one for free with Cloudflare. Just add your domain name to Cloud Flare and update the name servers. You can check out this simple step-by-step guide which will help you set up everything.

Facebook Ads

Using Facebook advertising has proven to be an effective way to drive traffic to your site. 30% of marketers believe Facebook is the highest social media platform that offers the highest ROI (return on investment) in terms of digital advertising.

Awareness: to reach new people and generate interest.

Recognition: to connect people to your website and find more information.

About the author
DMTwebhosting.com‘s Editorial Team prides itself on bringing you the latest web hosting news and the best web hosting articles!

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DMT Web Hosting is too concerned about the health and safety of both clients and employees. Our office is closed due to countrywide lock down. You can reach us on +92 300 044 4656, +92 321 112 6660 during the lock down period. We appreciate your understanding and patience.