If you are new to search engine optimization and wondering how long it will take before you get a high ranking at the top of the search results, the reality is that there is no “end” since SEO is a continuous process, namely that you will have to optimize it, improve it and so on indefinitely. In addition, the first results depend on several factors, which we will describe below. Think about this strategy for the long term, and that you will need to invest time and resources. The results will be the fruit of your patience and your commitment.
New SEO and old SEO
You’ve probably already read many articles and tips on how to achieve good rankings in Google and other search engines. However, you have to take into consideration that this industry is very changeable. Google regularly deploys new algorithms and updates old ones, which is unlikely to get you immediate results.
Some time ago, having more backlinks to your site than your competitors was enough to rank higher, but now it is much more complex. There are many more factors that influence ranking, and building a strong SEO strategy and unique quality content that interests your audience takes time to improve your ranking. In addition to optimizing this content with the right keywords, you need to add interlinking, backlinks, engagement and social interaction so that this page counts for the search engines.
At first, the strategy was to have the strongest keywords in your niche and optimize your entire website with them. Modern SEO focuses on optimizing a site for highly targeted keywords (long tail keywords) to help it build enough confidence and authority to compete for more keywords. generics, with a higher volume of research. The individual pages on a site must cover a specific topic in depth, so that it is ranked well for a variety of these long tail keywords.
Use variations of your main keyword, synonyms, close terms, and long tail keywords. You should also consider mentioning your location, since competition will be weaker for keywords that include a specific city or neighborhood.
Why Small Businesses Should Consider SEO
If you are not sure why you should invest in SEO, especially if you are a small business, know that it helps your audience find you online and significantly increases your online visibility:
Make yourself known. It is through natural results that people will find your website and discover the products and services sold.
SEO helps them in their research. The more information you provide through different types of content like blog posts, infographics, videos, the more you increase your chances of attracting them to your site.
SEO helps them confirm their final choice, and persuades them to buy from you. You can build their trust and convince them to do business with you.
SEO offers better returns than any other form of online marketing. It can generate constant natural traffic to your site. Otherwise, it is that SEO is not well executed. The leads generated by SEO is around 14.6% versus 1.7% for leads generated by other channels. It is the best traffic driver for content sites, exceeding the efficiency of social media by more than 300%.
SEO is constantly changing, but it won’t go away. As Google continues to update its algorithms to make sure people find exactly what they are looking for, SEO is – and will be – a critical part of delivering the right content to the right people. You should be active rather than just a spectator.
93% of internet traffic comes from a search engine. In other words, if you want your prospects to find you online, you need to be present in the results to let them know you exist. If you are a small business, you cannot afford to miss out on so many potential customers.
Even if you do the right thing and you get to the top of the Google search engine results, don’t stop there, because your competitors won’t either. They will continue to invest time and resources to improve their ranking, and you should do the same.
An inexpensive service that gives quality results
SEO is a process that takes time and a lot of work for your website to rank high in the search engine results. Do not expect quick success, as this is not possible. If agencies make you believe the opposite, they will only harm your site. Generally, the agencies and consultants who assure you that your site will be ranked number 1 with a keyword in no time fool the system. It will not take a long time for a known search engine to find you and penalize you. This can do a lot of harm to your site and worse, your brand in the long run. All the time and resources you have invested will be wasted.
So how long to get SEO results?
SEO is not a precise science but a continuous process. While the basic principles of good SEO remain the same, it is important to keep pace with changes to the latest algorithm and adapt your SEO strategy. Your competitors are on the alert, and you must do the same in order to keep the advantage.
If you want to achieve good results, you must invest in quality work, namely:
Relevant and optimized content that readers will find useful today and tomorrow
An aesthetic site but also and above all functional
A fast loading site with easy navigation
A site optimized for mobiles
After setting up the basic work, while continuing to develop quality content and improve your website, you can expect the following results:
About 3 months for the first SEO results
About 6 months for notable SEO results
About 12 months for influential SEO results
Keep in mind that these are only estimates. These deadlines may vary depending on several factors and the quantity, quality and frequency of the content you publish as well as the general quality of your website.