The topic of website hosting and SEO has been a hot topic for a considerable time. Is there a correlation between the hosting of your website and the ranking in google search engine results page (SERP)? In the past, many answers have been provided. However, this does not change the fact that there is a direct relationship between choosing the web hosting package or service provider and ranking in the search engines. Several aspects of web hosting affect SEO in various ways. A closer look at the individual factors will reveal the details.
You don’t have to be a genius to decode the direct relationship between staying afloat and search engine ranking. Every second or your website is turned off can hurt your business. Most hosting service providers guarantee up to 99.99% uptime. If they keep their promise, they can be debated. For best results, your website should remain accessible to customers at least 99.99% of the time, as recommended by SEO experts.
Sometimes the uptime of your server depends on the web hosting package you choose. If your plan offers lower uptime, upgrading to a better plan may be necessary to maximize your accessibility. Often your server warns you that the package chosen for your hosting needs to be upgraded.
Page Load Speed, the loading time of your web pages
Every one-second page response delay costs your website 7% conversation rates. Recent research indicates this fact. It gets even worse when the delay is 2 seconds because it means you lose up to 40% of the customers. This has a direct influence on the ROI on SEO investment.
The choice of a web hosting plan greatly affects the loading speed of a site. In particular, the host’s RAM and bandwidth determine the resulting load speed. Many people will opt for affordable web hosting packages with reduced bandwidth and accessible RAM. It might work well for smaller websites. However, the problem becomes established when you have a large site with increased traffic to your website.
The choice of the web service provider also affects web loading speed, which influences search engine rankings. Simply changing the location of your web hosting affects the performance of your individual site. The ideology behind this is simple; There is a direct relationship between the geolocation of your hosting server and that of users. To minimize the associated effects, most web hosting service providers now have dispersed networks of web servers in different geolocations around the world. Your website will be affected if your choice of web hosting service provider does not effectively support the delivery of your content over these networks. You can always avoid this by simply doing your research before committing to a given service provider.
Improved loading speed
It is possible to improve the server loading speed of the different sites by simply modifying the server configurations. The most common software configurations that are easy to modify are the database and the webserver (HTTP).
HTTP web server
This server allows the transfer of web pages via the HyperText Transfer Protocol to your browser. Most web hosting plans offer Apache Web Server or NGINX, which have moderate loads. To improve the speed of your site, you can adopt other alternatives like LiteSpeed, which guarantees almost double the performance of Apache.
The database is required to run certain programs and applications from your websites. Most web hosting packages come with the MySQL database by default. Opting for alternatives like Percona can increase the speed of your site by up to 40%. Even more, it guarantees greater stability in the event of heavy workloads.
This mainly affects E-commerce sites but not only. Remember that one successful shopping experience may lead to another. The resulting effect will be the popularity of the site and therefore an increase in SEO ranking. How secure is your server when it comes to your electronic payment outflows? Any fault, in this case, could damage the integrity of your site, which will have a negative impact on the trust of your customers.
Your choice of web hosting service provider will have a big influence on the necessary security measures. In particular, make sure that credit card details, login credentials and customer purchase history are protected from possible intrusion. In particular, security alone is a key ranking factor as revealed by Google.
Improved server security
Google doesn’t want to send traffic to a poorly maintained website with questionable security measures. This is why you should always focus on maintaining the security of your website at different levels. At the server level, you need to ensure a better IP reputation through a reduced level of malware, phishing and spam. At the operating system level, it is possible to improve security measures thanks to better account management in order to reduce resource abuse. Finally, security can be improved at the website level by ensuring a better domain reputation via HTTP and the Firewall Application Web (WAF).
In addition, you can take advantage of different software to keep your site safe from possible threats and spam content. An ideal choice is Spam Experts, which allows you to monitor both incoming and outgoing e-mails for the possibility of spam. Monitoring is done from the server to track the activity of spam content. To prevent individual users from accumulating server resources, you can take advantage of Cloud Linux. By performing such operations, the server will remain operational and stable for use by other parties. This results in increased uptime and therefore a better reputation for the IP.
Starting the SEO campaign requires that you pay close attention to the choice of web hosting service provider and the package chosen. They have a direct impact on your campaign efforts. Following the steps outlined above will see you in a successful SERP dominance race. Remember, it is never too late to make the right decision. Make your choice today to change the destiny of your business by opting for the appropriate web hosting plan and service provider.
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