Business marketing efforts constantly directed to a growing extent digital channels fairs, newspaper advertising and direct distribution instead. The reason is that digital marketing simply makes sense.
For example, in any newspaper, your company can do digital marketing or traditional newspaper advertising. The magazine can be read as a traditional magazine, or as a digital version from a computer, a mobile phone, or even a tablet computer. Therefore, you can target digital advertising to all those who read the newspaper on one of the above-mentioned terminals.
Is my business too small to do digital marketing?
By no means is your business too small to do digital marketing. For example, in many cases, Google gives free advertising money to businesses that start advertising. This is Google’s way of enticing customers to start advertising and engaging customers in their own channel.
In fact, Google is the most popular way to do digital marketing in the world. Why? Because most of us today search for information by google. For that reason, many companies want to keep their concerns findability of your company on this search engine.
In particular, consumer services are also advertised on social media today, and paid advertising on Some is one of the most important ways for many companies to gain more customers and visibility. It is also good for companies that do B2B sales to think about whether their customers can be found on LinkedIn or Facebook, for example.
What does digital marketing cost?
Digital marketing can begin up to a few ten euros, as well as Google that social media channels. That is, there is no lower limit on marketing efforts in these channels.
However, it’s good to remember that a few dozens don’t get tremendous results from direct mail, newspaper advertising, trade shows, or sadly, digital advertising either. With a small budget, you can practice and explore any digital channel, and I encourage companies to try digital advertising, even if it’s just a small experiment. You may be surprised by the results and then it will be easier for your company to raise bets in the light of good results.
How is digital marketing measured?
Digital marketing is really accurately measurable. Each company saw an ad for the customer will appear in Google Analytics that your company is probably already in use. The most commonly measurable events for a digital marketing company are:
- Spent advertising money
- How many people have seen your ad
- How many customers who saw your ad have moved to your homepage
- How many have contacted your business through the site
- (In e-commerce, of course, also sales generated by advertising)
How to start digital marketing?
Anyone can start digital marketing if there are enough interest and time to get acquainted with the topic. All the major channels have made it very easy to start marketing on their own channels.
If, on the other hand, time does not seem to be enough and you want to get results quickly, then another option is to choose a partner for digital marketing. My own recommendation in this situation is to choose a partner who actively maintains contact with your company and is not bound by an annual contract. This will allow you to try for a few months and see how the collaboration is going and see the results your company receives from the monthly report.
You should always start advertising with a moderate budget and increase your investments based on the results obtained.
If you are thinking of choosing a partner to support your business, then DMT’s team of experts is one good option. I’ll be happy to give you several case examples of the implementations we’ve made if you want to get results soon. Among other things, we have helped these companies gain more sales online.
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