SMO is the acronym for Social Media Optimization. The SMO, therefore, brings together all the actions implemented to increase the visibility of a site or blog on social media.
Based on this definition, we will note that social media optimization has similarities to SEO (search engine optimization).
The big question before tackling an SMO campaign is whether the targets are actually using social media when searching for a product or service similar to yours. If not, SEO will be more effective in an acquisition campaign.
However, currently, social shopping is increasing more and more. Brands are increasingly encouraging consumers to buy their products directly on social media.
Why is SMO important to a business? Social media such as Facebook, Youtube, Instagram and Whatsapp are among the most used sites and applications in the world. As a company, as a brand, you have to be there
Here are the 4 rules for a good SMO campaign
Create content that we like to share
Creating content that we like to share is synonymous with creating relevant content. This is a fundamental practice in communication on social media and it is the main reason why this media is “social”.
You will increase the chances of content sharing if you make it accessible and simple for the consumer.
If you are a blog reader, you will notice sharing buttons on every article you read. It has become commonplace for most blogs and websites. Ultimately, sharing becomes easier once you have the right tools in place. Use widgets and plugins to increase sharing and encourage sharing by asking readers to share your content.
As an example here we use “Social Warfare” as a plugin on the WordPress CMS that powers our blog.
Rewarding users for their engagement on social media is easy, but the more difficult thing is to reward them to motivate them to create a deeper, stronger engagement that simultaneously connects consumers with the brand and increases the reach of your social content.
Contests on social media created from the engagement if used correctly.
Proactive sharing of targeted content
It involves sharing more than your own content. This may include syndicating content from articles, videos and images on your own media (i.e. your blog) as well as on other social media platforms.
After reading all of this, do you think that SMO is identical to SEO? The biggest difference comes in particular from the fact that we seek to work on the visibility of a brand on several platforms within the framework of SMO whereas with SEO we work mainly on the optimization of a single site (we modify; we optimize it to increase its visibility on search engines).
In all cases, it is useful to note that the SMO remains complementary to SEO and is in no way harmful to it. We could even say that there is no good SEO campaign without good SMO work.
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