To properly reference your site, researching relevant keywords is an essential step!
You absolutely must find the queries of Internet users likely to bring you maximum qualified traffic.
The problem is that you are surely not alone in your industry and that you will have to be cunning and original to find expressions that are sought after and as competitive as possible. Hence, the need to have effective tools to find keyword ideas quickly!
1) Google Keyword Planner
A well-known and particularly effective keyword planning tool, Google Keyword Planner (which is integrated with Google AdWords) offers you a range of functions to find inspiration and analyze relevant queries.
By typing in a few expressions, the tool quickly offers you other related searches, including the number of monthly searches, traffic forecasts and the competition rate.
Recently bought by Neil Patel, Ubersuggest is another renowned tool for obtaining a selection of keywords based on one or more terms.
You can search for keywords for the web, but also for YouTube, Google Images, Shopping and even News.
Finally, it works just as well for a search in English, German, Spanish, Ukrainian, or Swedish…
SpyFu is a free tool for viewing the keywords used by your competitors (for SEO as well as for AdWords campaigns). Perfect for finding inspiration quickly!
Rather than worrying about it, start by scanning the sites of your sector of activity to have the first list of keywords, which you can refine later.
4) Keyword Tool
If you are looking for long-tail keywords, Keyword Tool is a reference.
This great alternative to Google Keyword Planner helps you find popular phrases on Google, YouTube, Bing, the Apple Store or even Amazon. You can, therefore, optimize your natural referencing on different platforms at the same time!
Its free version does not allow you to see the search volumes, but only the titles of the most important keywords.
WordStream offers a useful keyword research tool that is very useful, although limited (you will need to provide your email address to receive the entire list of expressions).
If it allows you to search for keywords by country, it also allows you to search by sector of activity: a welcome feature.
Twenty areas, ranging from ready-to-wear to real estate, through tourism are available, allowing you to further specify your search.
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