If you have chosen a good domain name, it can be worth a lot of money today. No matter how much you spent on the website that uses the domain name. In principle, you don’t even need a site to be able to buy and sell a domain name. The address itself simply has value. If you own a domain that others envy so much, you may even be able to make a fortune with it! But how? And what should you do to sell a domain name? Stand out with a unique domain name and a personalized email address!
- Determine the value of a domain name
- Determine the sales channel
- Enter your information: The Whois register
- List of domain names
- Payment of the domain name
- Domain name transfer
Determine the value of a domain name
If you want to profit from a good resale of domain name, you must first estimate the value of your domain name. The first signs of its value can be found in the URL. Top-level domain names such as .com or .pk are much more in demand than new TLDs such as. beauty. Short and concise domains are also more popular than domains with multiple words. Domains that consist of several parts and contain rather unusual words are much less likely to find takers and tend to sell at very low prices.
The value of domain names also depends on its SEO impact. If the domain name contains a term that is highly sought after by search engines, the web address will in principle be sold at a higher price.
To get an idea of the market, you can use online tools like Name bio. They indicate the selling prices of similar domain names. This way you can roughly determine the price you can charge for your domain name. Of course, you will certainly want to get the most out of your web address, but too high a price can scare away buyers. So find a good compromise.
If you want to buy and sell domain names on a regular basis, it is essential to keep a good overview of the market. Observe how it behaves over the long term. In this way, you can estimate where the trends lie and in which areas it is worth investing.
Determine the sales channel
There are different ways to sell a domain name. For example, you can place a notice directly on the home page of your domain name: a sort of “for sale” sign, so to speak. Interested parties can then contact you directly to discuss the sale of the domain name. Some domain name traders (so-called ” domainers”) are successful on eBay. The auction platform offers an optimal sales space for this. If you decide to trade domain names on eBay, the principle is the same as for the other products on the platform.
But there are also sites that you can use specifically to buy and sell domain names. Platforms like Sedo or Flippa offer markets where you can offer your domain. If you want to trade domain names, that is to say not only sell an unused domain, but also search for valuable domains in order to resell them later; these platforms are very important.
Enter your information: The Whois register
In principle, each owner of a domain must provide their contact details in Whois. This is a registry entry which, by default, is publicly accessible. Since the Whois entries that can be viewed are not only questionable under data protection law, but also regularly cause spam attacks, this information is often kept secret. But this is not the case with domain name trading: if you want to sell your domain name as profitably as possible, you must make your contact details visible. Interested buyers, such as traders, can then easily contact you.
You can also draw attention to the sale of your domain name in the Whois entry. You can for example add after your company name “Domain for Sale”, people who are potentially interested will know at a glance that it is worth contacting you.
List of domain names
If you have chosen a platform on which you want to offer your domain name, you will then need to create an entry. As with other sales, there are a few rules to follow: if you just mention the domain name and its price, you probably won’t attract a lot of customers. It is not attractive enough. If you provide additional information, however, you will be more likely to persuade interested parties to complete their purchase.
At first glance, this seems absurd, but a domain can also have a product description. For example, insert information about the domain name ranking and specify for which sector the URL may be suitable. Even an image can be inserted: a graphic processing of your domain name or a screenshot of your old site can encourage visitors to take a closer look at your offer. If possible, you can also take a closer look at the current or future value of the estate and justify the asking price.
Not all marketplaces offer the possibility of storing detailed information. However, since no one can use this advantage if this is the case, this need not be a disadvantage for you. Instead, many platforms allow you to advertise your ad for a fee. So, if you assume that your domain name can generate a significant amount, it may be worth investing in advertising.
Payment of the domain name
On many marketplaces, you can choose between two methods: you can specify a fixed price or opt for an auction. Both have their advantages: a fixed price is more attractive to many buyers because they know immediately what they are committing to. But many sellers prefer auctions because they think they can get better deals. With auctions, you can indeed hope that the sale exceeds your expectations if your domain name has potential.
On some platforms, an option allows interested parties to submit an offer. This allows you to enter into private negotiations.
You should also think about the concrete payment process, as selling a domain works differently than buying clothes on the Internet. It is necessary for you as for the buyer to have guarantees. Many market places therefore offer a service to act as an intermediary. If you do not sell your domain on a market place, it is recommended to still use intermediary services so that there is no dispute afterwards.
Domain name transfer
Once you have sold your domain name, you must transfer it to the buyer.
However, the functioning of this process depends on your domain name provider, because this is also where access rights are managed. Finally, the new owner will be entered in the register, and the sale will be concluded. If you have sold your domain name through a specialized marketplace, the latter will normally assist you in transferring the domain name.
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