A well-positioned site attracts traffic. If your website has a low visit rate, it is because it is poorly referenced. Among all the search engines, Google is by far the most efficient, it is the essential element to evaluate the quality of your web reference. To know if your site is well referenced, you must collect the keywords first that can be used to identify your business online. Once done, it also makes sense to use different SEO testing tools while monitoring your traffic.
Type keywords related to your activity to check your positioning in Google results
How do you know if your site is well referenced? It’s quite simple! After developing a list of keywords that your visitors themselves could use to locate your site, test them out one by one. You will notice very quickly that for some, for example for the keywords related to your company name or that of your flagship offers, your site will appear on the first page of search results. For other types of keywords, however, this visibility is unlikely or even uncertain.
Keywords serve as excellent SEO web monitoring tools that help you determine whether your site is ranking well or poorly. The ideal would naturally be to appear first in search results. Note, however, that being in the top 3 results is also a good result. Internet users instinctively perform a visual scan on the first three sites before going to one of them. Testing your site for SEO also allows you to measure your traffic. There are different techniques and tips for ranking your site that can help you.
Use online tools to find out if your site is ranking well
Equip yourself with good SEO web control tools to build your SEO strategy on good foundations. Here are some essential SEO diagnostic sites that can give you tips to optimize your website:
Checkpagerank.net: your page ranking in just one click
The page rank is an index that Google uses to measure the notoriety of a page. The rating varies from 0 to 10. The higher the rating, the more popularity the page becomes. The interest of using Checkpagerank.net lies in its ability to allow a specialized company to test its site for SEO and to have an overall idea of its page rank. The tool provides important statistics, including Google ranking in particular, but also displays SEO criteria such as the number of backlinks.
site-analyzer.com: for a complete diagnosis of web positioning
This free SEO web checker provides you with valuable insight into the Meta Title and Description Tags optimization status. It also lets you analyze DNS response time, media size, and your site’s social media presence.
SEOsitecheckup.com: an SEO decision support tool
It serves as both an analysis tool and a dashboard. Just enter the URL of a page or a web address to display your SEO score. SEOsitecheckup.com uses several criteria to test the SEO quality of your site: basic SEO, load time, server and security, advanced SEO, and mobile version.
Evaluate its traffic
It is difficult to know the exact number of people who visit a site periodically. This is why you must measure your traffic rate by equipping yourself with a good SEO web control tool. Google Analytics can be used to test its site for SEO. The tool also makes it easier to monitor online visits and measure your site performance: number of pages viewed per visit, traffic sources, connection time, etc.
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