You want to implement an Inbound Marketing strategy to attract visitors and convert them into customers and create a blog, but you do not know how to go about writing a good article? I explain in 5 steps how to write a lead generator blog article.
1) Blog article: find your topic
To find topic ideas for your blog post, pay attention to questions from customers and partners. And also, look at the questions asked by the Internet users you want to attract to your site.
Even if, by your article, you have the impression of answering obvious questions, know that it will also be useful for non-specialists in the subject.
It is good to always have with you what to note, for example, a smartphone at hand, to raise the subjects of blog articles inspired by a conversation with a collaborator or a customer.
2) Blog article: find a keyword to optimize your SEO
The second step is the choice of the keyword to optimize your SEO and thus attract new visitors to your website: this is the very objective of the blog in Inbound.
For this, your blog article must be optimized around a keyword respecting the following criteria:
- It must be sufficiently researched on search engines
- You can use the Google Adwords tool to generate keywords. It will tell you how many people type this keyword each month.
- It must have a link with your professional activity
- A keyword unrelated to what you are selling will certainly attract visitors to your site, but it will not convert them, because what you offer will not interest them.
- Check the competition rate for your keyword
- If the competition rate for the keyword you have chosen is too high, you will have difficulty placing yourself in front of the other sites which will be better positioned in the SERP. Your blog article may never be read or very little, and therefore not generate leads.
3) Writing your blog article
To write your blog article, work in stages, and always reproduce the same diagram.
For my part, I reproduce the one that allowed me to write essays quickly during my studies.
First, I take 15 minutes to “brainstorm”, that is to say, to write down all the ideas that come to me on the subject, without classifying them.
Then, I group these ideas around a structure, that’s when the outline of my article emerges. You can already write the sub-parts and list your ideas and arguments under each of them.
Warning! The title and the sub-titles must contain as often as possible the keyword on which you refer!
Once this work is done, writing should be fluid and fast. For your blog article to be well optimized in SEO, it must contain at least about 750 words. Don’t worry: 750 words are quickly written when you have ideas!
After writing the body of the text, I write a brief introduction which sets the context for the article and its general idea.
It is only at the very end that I write my conclusion, keeping in mind that we are in a logic of inbound marketing. It is not a question of repeating the important elements of the article but of creating a CTA (Call to Action).
For example, at 1min30, our CTAs refers to a white paper related to the subject treated, and to the expertise of the agency linked to it.
4) The choice of visual to illustrate the blog article
Now move on to the illustration of the article which will make it dynamic and attractive. For this, there are very complete free or paid image banks.
Nothing prevents you from using Google Image, provided that the rights attached to the image authorize you to do so.
And also a subscription to a paid database to have a large stock of images.
Of course, your visual must have an obvious connection with your subject, to ensure a good conversion rate.
5) The publication and dissemination of the blog article
Before you publish your article, make sure of several things.
First, it must be ventilated. Indeed, writing for the web or for physical content does not require the same characteristics.
Internet users prefer short sentences and paragraphs that energize the blog article. Facing a pavement, some may throw in the towel at first glance.
Read it again or have it read again! Be professional: aim for an article without spelling, syntax and conjugation errors. There is no lack of contrary examples, alas!
Do not hesitate to bold important ideas because your article will often be read “diagonally”, and this will allow the reader to quickly perceive the general ideas. In addition, it breaks the monotony and gives dynamism.
Once your article is published, relay it on your social networks such as LinkedIn, Twitter and Facebook to give it maximum visibility.
About the author
DMTwebhosting.com’s Editorial Team prides itself on bringing you the latest web hosting news and the best web hosting articles!
You could also link to the news and articles sections: